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Sunday, April 8, 2012

Burger King Apologizes to Mary J. Blige


One of the main lessons learned from your parents growing up was always “Think before you speak.” Well, in this case it’s more like “Think before you act!” In recent news, Burger King shot a commercial campaigning their new chicken snack wraps. Without the shot being fully prepared, Burger King released this viral content (commercial) last Monday and some of Mary J. Blige fans where livid! Saying that the commercial was stereotypical. On Tuesday the company pulled the ad and said that there was a music licensing issue, and that the spot was unfinished. This clearly was a “premature” advertisement, and no final approvals were obtained. Burger King apologized to Mary J and all of her fans for airing an ad that was not final.
Blige released a statement saying that she understood why her fans were upset, that the ad didn’t come across the way it was planned and that she would never put an unfinished spot.

Burger King is in the process of finalizing the commercial.

The point is, know your industry and the logistics of it thoroughly and the steps to a complete execution. I guess even Burger King sometimes can’t even have it their way.

Thursday, February 9, 2012

ESSENCE’s Third Annual “Black Women In Music Celebration” Honoring Sylvia Rhone and Kelly Rowland


Grammy week just can’t get any better! Last night (Feb. 8), former Universal Motown Chief Sylvia Rhone and Grammy-nominated singer Kelly Rowland, where recognized for their career accomplishments. The Essence’s 2012 ‘Black Women In Music’ event was held at the Belasco Theater in downtown Los Angeles. Essence honored Sylvia Rhone, various artists created a video montage about her career, including a special message of congratulations form Missy Elliott. During her speech, Rhone paid tribute to the late Don Cornelius. She ended her speech by saying “Transition is an invitation to use all of our talents in life.” Rhone left her role as President of Universal Motown in May 2011.

During the event, Kelly Rowland performed a short set of songs- including one with special guest Eve, right before accepting her award. Capping off the presentation, songwriter/producer Rico Love, who co-collaborated with Rowland’s hit “Motivation” presented her with a plaque representing 1 million hit sales of the single. Rowland ended by saying “Black women refer it as the bible. It’s a blessing that I’m being given this award; I’m forever grateful.” –in reference to Essence.

What an astonishing accomplishment for the both of them. Salute to Sylvia Rhone and Kelly Rowland; trailblazing women in this industry! I strive to be a recipient of the ‘Black Women In Music’ award one day!

Billboard.biz also reported some of the attendees spotted in the Essence “Black Women In Music” Celebration was Universal Republic's Monte Lipman and SRC's Steve Rifkin, Epic Records/"X-Factor" judge L.A. Reid, Michelle Williams (Destiny's Child), Ne-Yo, Cash Money principal Slim Williams, producer/Epic exec Tricky Stewart, music and sports PR guru Patti Webster, BET's Stephen Hill, recently appointed Motown VP of A&R Rex Rideout, choreographer Fatima Robinson, actress Holly Robinson Peete, Interscope urban publicity head Yvette Gayle, former Motown executive Suzanne de Passe, ASCAP's Jay Sloan, BMI's Catherine Brewton and Essence's editor-in-chief Constance C.R. White, president Michelle Ebanks and entertainment director Cori Murray.



http://www.essence.com
http://www.billboard.biz